The FDA says it will allow three new color additives made from natural sources to be used in the nation’s food supply ...

THE world is full of colour - but there's more than what meets the human eye. There is an untold number of "impossible colours" that humans can't see or even imagine. Earlier this week ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

But if you turn to science and look at the many ways that researchers think about colors, it becomes harder still. For example, in the field of color science, scientific laws are used to explain ...

Diadem, one of Chennai’s most iconic fashion houses, is making headlines as the first in the Indian fashion industry to introduce the globally acclaimed K-Color Code–a groundbreaking personalization ...

Ng believes the technology not only creates new colors, but could even pave the way for a treatment for people who are color-blind. The researchers published the study in Science Advances this week.

The researchers are calling the new colour 'olo', according to the findings published in Science Advances on Friday (Apr 18). Only five people have seen the colour, describing it as something like ...

A new, high-tech method for displaying color has allowed five test subjects to see a shade beyond the standard human range. The research, published April 18 in the journal Science Advances ...

Five people have witnessed an intense green-blue colour that has never been seen by humans before, thanks to a device that might one day enable those with a type of colour blindness to experience ...

The researchers, some of whom participated in the experiment themselves, described their technique and the new color in a study published Friday (April 18) in the journal Science Advances.

The researchers, who published details of the technique in Science Advances on 18 April 1, call the otherwise imperceptible colour ‘olo’. It is something like a peacock blue or teal ...