Price is the amount a business charges its customers for its ... Companies use pricing strategies as a way of making sales. For example, a company might lower its prices to increase sales and ...

Accordingly, Pricing Strategy: Monetizing and Growing the Business will help you understand how organizations of any shape, size, and industry affiliation should go about capitalizing on their efforts ...

Set the price too high and consumers will not purchase. Set it too low and there is a risk that the business will make losses. Promotion - Edexcel Promotion is a key part of marketing, helping to ...