Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? These lotions and serums can help reduce the appearance of stretch marks ...

In much more scientific terms, she also explained that lathering your body in oil helps soften your skin — so it can stretch ... of pregnancy when it was growing itchy from my expanding belly.

Among these more unexpected shifts is the evolving firmness of your pregnant belly - that sudden switch from soft and supple ...