Kellogg Professor Philip Kotler didn't set out to write ... and the two plan to publish the book's 13th edition in early 2008. As usual, at least 20 to 30 percent of the text will be new. At 76, ...

If you have an active subscription and need to set up or change your password, please click here. New to PW? To set up immediate access, click here.

Philip Kotler is Distinguished Professor of International Marketing ... causes as "an alternative to coercion or legal action in solving social problems." His new book, According to Kotler (AMACOM), ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...