LIV event replaced Greg Norman as CEO. Scott O'Neill was named the new CEO earlier this month, marking a potential new ...

LIV Golf star Phil Mickelson and YouTuber Grant Horvat recently announced a collaboration with fellow LIV Golfer and two-time major champion, Dustin Johnson.

LIV Golf stars Phil Mickelson and Dustin Johnson recently paired up with YouTube sensation Grant Horvat for a fun 2v2 ...

Tune in to FOX Sports 1 on Friday at 11:00 p.m. ET to catch the second round of the LIV Golf Invitational Series, live from ...

LEHI — Phil Mickelson admits he wasn't sure if he would ... June 2020 by a group of cousins in Utah with the goal to build a brand that firmly believes "golfers are athletes." ...

Here are nine golf nuggets for your weekend. Phil Mickelson being tricked and a must-hear LPGA diagnosis are among the items.

O’Neill built a reputation for enhancing marketing strategies and was in part credited with reinvigorating the 76ers brand during his time with Philadelphia. Phil Mickelson’s play has fallen ...

I tell how good of a benefit it is to my brand. I cherish my brand ... and we’re hitting them and Phil’s just striping it, every one of them,” he said. “So I’d just make sure I ...

LIV Golf has been making interesting moves in recent days, wanting to have the main say on the golf scene. One of the most important figures of the Saudi-backed Tour is Phil Mickelson, a man who has ...

Phil Mickelson's HyFlyers GC has announced an apparel partnership with Primo - a brand co-owned by popular content creator and influencer, Grant Horvat. The social media personality - who also has ...

Other than insignificant changes at the bottom of its 54-man full time roster, LIV Golf starts with no additions and still ...

Greg Norman lured Phil Mickelson, Bryson DeChambeau ... seven of the top 10 in the current world rankings and half of the top 30. A list of popular brands as sponsors and licensing partners. More:Why ...