Dive into the history of Diet Coke with a personal account from the daughter of Sergio Zyman, the marketing executive behind ...

Profitability: Celsius’s operating cash flow margins surpass 19% , compared to 14% for Coca-Cola, indicating a larger portion ...

Coca-Cola, Pepsi and Kraft Heinz, facing criticism from activist investors, say plastic-reduction progress continues ...

In a move that's sure to stir the pot of inter-cola rivalry, Pepsi claims that in every market visited since February, ...

The Pepsi Challenge is turning 50 this year, and to celebrate, Pepsi is coming for Coke once again. This time it's pitting ...

PepsiCo’s near-$2bn move for Poppi underlines the popularity of prebiotic soda. Simon Creasey explores how big the market can ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

Pepsi says it’s not done fighting. It’s revived the Pepsi Challenge in a fresh round of pop-up blind taste tests, trying to ...

Coca-Cola and PepsiCo respond to tariffs and consumer shifts with innovation and operational moves across markets. Find out ...

North Carolina may be missing a golden branding opportunity by not fully embracing Pepsi's origins in New Bern. As Coca-Cola ...

Are Coke Zero and Pepsi Zero different? Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste ...

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...