The Pepsi Challenge is happening in Atlanta over the weekend, as they will be at several locations testing your tastebuds' ...

Dive into the history of Diet Coke with a personal account from the daughter of Sergio Zyman, the marketing executive behind ...

Jennica Pounds has become perhaps the most prominent personality — after its leader — behind an organization to which she has ...

Business & Finance is proud to release the annual CMO 100 Index, recognising the top marketing professionals operating in ...

Profitability: Celsius’s operating cash flow margins surpass 19% , compared to 14% for Coca-Cola, indicating a larger portion ...

Coca-Cola, Pepsi and Kraft Heinz, facing criticism from activist investors, say plastic-reduction progress continues ...

In a move that's sure to stir the pot of inter-cola rivalry, Pepsi claims that in every market visited since February, ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

Clean-label energy drink brand Key launched last year and is betting on a focused, hyper-local distribution strategy in New York City – showing how startups can break into saturated categories by ...

The Pepsi Challenge is turning 50 this year, and to celebrate, Pepsi is coming for Coke once again. This time it's pitting ...

PepsiCo’s near-$2bn move for Poppi underlines the popularity of prebiotic soda. Simon Creasey explores how big the market can ...

Opinion: Wake Forest University School of Law’s Sarah Morath reviews the steps states and cities are taking to address ...