From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s ...

Here's what researchers think happened to a nine-month-old from one of the 'most unethical psychological expertiments ever'.

Here is why the infamous ‘Little Albert experiment’ testing classical conditioning on an infant child wouldn't be allowed to ...

Mardi Gras is just around the corner. That means king cake lovers only have a matter of days remaining to enjoy a slice of ...

"My dog does this when I close my laptop ... with several poking fun at the video creator's reliance on the phone accessory. "Pavlov's PopSocket," read one of the comments. Another viewer added ...

On the other side of politics, there is opposition to the construction of wind turbines and solar arrays from rural ...

Loggerhead turtles can identify specific magnetic signatures, according to a new study, hinting at how the aquatic reptiles manage to return to the same foraging and nesting sites over and over again ...

The Trump administration’s Middle East approach in its first three weeks back in office was filled with plenty of sound and ...

Baby loggerhead turtles “dance” when they are expecting food, a behaviour that researchers have used to investigate their navigation abilities. By learning to associate a magnetic field with a food, ...

and the dog runs back." So it's not only useful for keeping track of those wandering pets, it's also an excellent use of Pavlovian training. Pavlov would be proud. Alternatively, if you have a cat ...