A leader of the Trump administration’s effort to detain and deport millions of immigrants recently earned consulting fees from a detention center company that is expected to benefit financially from ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

The nonprofit news leaders did have encouraging things to say about a newer fundraising trend: pooled donor funds. With ...

Money raised through foundation grants can be larger and more predictable than advertising revenue, but it often comes with ...

The paid media that works well enough to justify its ... The opinions expressed here by Inc.com columnists are their own, not those of Inc.com. The super early-rate deadline for the 2025 Inc ...

The deals for paid articles with established media organisations ... Soon, several other newspapers had their own versions of MediaNet. “It became very organised. In several newspapers ...

New research by UM and Saïd Business School’s Felipe Thomaz explores the relationship between paid, owned and earned media. Since Daniel Goodall published Paid, Earned and Bought in 2009, paid, owned ...

In a year of more agency mergers, the disruption of indies, and media silos melting even further, one thing became very clear: the magic of owned and earned-first creativity is becoming more ...

Together, the two organizations paid 15 social media creators to produce content ... some platforms have instituted their own rules, although enforcing them may be tricky if creators aren ...

Earned media (34%) plays a dominant role in the travel ... Second, while shopping remains a cornerstone, it's no longer enough on its own. To maintain our edge, we must enrich shopping with ...

In your search, you’ve likely come across the following terms: earned media, owned media, shared media, and paid media. Whether you realize it or not, chances are you’re using at least one of ...