Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in.

People place more trust in "owned" media such as branded websites (58%) and permission-based email (50%). Below, other findings from the Nielsen study, which also explored various advantages of ...

The next step is to figure out how to raise that number – and the answer could lie in paid media. Owned, earned, shared, and paid media are all essential pieces of a public relations (PR ...

Getting paid, owned and earned media to work in tandem, enhancing the effect of each, is the ultimate goal, but it requires a fully integrated marketing structure I got my first job in advertising ...

To make the most of your media spend, it's essential that marketers consider all types of brand touchpoints, which include those touchpoints in the Paid, Owned, or Earned (POE) categories. This Best ...

The paid media that works well enough to justify its ... The opinions expressed here by Inc.com columnists are their own, not those of Inc.com. The super early-rate deadline for the 2025 Inc ...

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable ...

The YouTube app Red Bull, Victoria?s Secret and Lego are all examples of brands that are getting video content right within their own pages. The reason why these brands are succeeding with earned ...

Introducing a new series highlighting ways pharma companies can up their game in winning earned media—and ultimately deliver greater impact and value from their messaging. The opportunities today for ...