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QVC Group reaches more than 200 million homes worldwide via 15 television channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV.

Days after it laid off hundreds of workers, West Chester-based QVC is now selling items through its 24/7 TikTok livestream.

Days after it laid off hundreds of workers, West Chester-based QVC is now selling items through its 24/7 TikTok livestream.

QVC Group announced an agreement Wednesday with TikTok to allow 24/7 live shopping streams on the social media app, saying it will bring a "powerhouse" lineup of hosts.

QVC is launching the first 24/7 live shopping stream on TikTok in the U.S., the company announced on Wednesday, allowing shoppers to jump on the app and buy products.

QVC Group, the owner of the QVC and HSN TV networks, is teaming up with TikTok Shop for 24/7 live shopping streams in an effort to revive its business.

QVC Group is the original innovator in live shopping, with deep expertise in inspiring trust through exceptional brand storytelling, personalities, products and customer service.

The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop.

QVC is laying off hundreds of workers as it pivots to a different sales model. Here's what it will mean for workers and people who shop the network.