Canadian Tire acquires the iconic Hudson’s Bay stripes in a $30M deal, tapping into Made in Canada pride and expanding its ...

Canadian Tire acquires Hudson’s Bay brand and IP, including HBC Stripes, for $30M (Canadian) as Hudson’s Bay undergoes liquidation after filing for protection.

The Hudson Bay Company - Canada's oldest corporation - will sell its brand to another iconic national retailer, Canadian Tire ...

Canadian Tire says it will buy the intellectual property belonging to Hudson’s Bay for $30 million, including its name, iconic stripes and brands.