Both the video and new video models are commercially safe, only generating IP-friendly content, which is Adobe's biggest competitive advantage over competitors such as OpenAI. Adobe shares that the family of Firefly models has generated more than 22 billion assets globally, including images and videos.

Plus, everything to know about the new Firefly AI image models, including Firefly 4 and 4 Ultra, which are out now.

Adobe said on Thursday it is adding image-generation artificial intelligence models from OpenAI and Alphabet's Google to its Firefly app and bringing the app to mobile devices. Adobe is the owner of multiple software programs such as Photoshop and Premiere that are widely used by creative professionals in the visual arts.