Amid growing demand for more accurate marketing measurement solutions, Lifesight, a global leader in marketing measurement expands its partner ecosystem as the industry shifts away from traditional ...

More intense competition in the air conditioner segment in China could prompt Gree to increase marketing spending, leading to narrower margins. More hikes in raw material prices and labor costs would ...

Rischitelli also points out that data can be actively used during the event. “Before we looked at analytics ‘post-factum,’” he says. “Now organizers, exhibitors, and even the participants themselves ...

Xiaomi was synonymous with smartphone dominance in India. From 2017 to 2022, the Chinese brand, often regarded as the “Apple ...

Here are four key strategies that help launch and grow online stores, and four common mistakes I see that often lead to ...

Our fair value estimate for Supor is CNY 51 per share, derived from a discounted cash flow model with a weighted average cost of capital of 9.9%. This implies an adjusted price/earnings ratio of 16.4 ...