Invoca, the leader in revenue execution platforms, today announced major advancements to Signal AI Studio, its no-code AI ...

“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

In a conversation with, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the ...

Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.

Successful CRM strategies rely on high-quality data, predictive analytics, and AI-driven automation to deliver seamless ...

Kisna has carved a niche in the jewellery industry through marketing campaigns that resonate with Indian values, emotions and ...

He, however, expressed optimism that 2025 will be a year of growth, tracking marketing impact, online and offline. Excerpt: What were the major wins and challenges for our industry in the year 2024?

Lindt & Sprüngli remains resilient amid rising cocoa prices, with organic revenue up 7.8% in FY 2024. Find out what justifies ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...

The total global media inflation rate in 2023 was 3.3%. The inflation rate for online media was 4.4%, and offline was 1.7%. Out-of-home (OOH) advertising had the highest inflation rate (5.4%) in 2023, ...