Just as online and offline shopping have fused into a single experience, marketers have the opportunity to follow suit by fusing their isolated marketing efforts into a single initiative. Steps Toward ...

Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) ...

The campaign, underpinned by an array of online and offline promotions, underlines the allure of duty-free shopping for ...

The campaign will adopt the ‘Shopping, Before you Leave’ slogan for Korean travellers, while ‘Tax Free is Good, Duty Free is Better’ targets international consumers.

Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Teaching Note 514-123, April 2014. (Revised May ...