Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

Tim Cook, the current chief executive officer of Apple Inc., says they prefer China as a location for manufacturing because ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Apple’s CEO Tim Cook spoke to Commerce Secretary Howard Lutnick last week about the potential impact of the tariffs on iPhone ...

To hear newspaper reports tell it, Tim Cook ... more common view, though, is that Apple Intelligence is pretty underwhelming at this stage. For the most part, the features don't deliver thing ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

Apple CEO Tim Cook has navigated Trump's China tariffs before. Can he do it again? This time, Trump is even more aggressive in punishing China — which Cook depends on to make iPhones. One thing ...

Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with ...

In fact, according to Bloomberg’s Mark Gurman, a longtime Apple reporter with deep connections inside the company, Cook is ...

When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working ...

The fabled Apple Glass ... Mark Gurman say that Cook is doing what he can to get the smart glasses made. "Tim cares about noting else," one source claimed. "It's the only thing he's really ...