NEW YORK (AP) — Old Spice is raising the bar, literally. The aftershave brand, which is known for appealing to more mature men, is introducing a line of scented soap bars this month.

OnMilwaukee.com and Old Spice have partnered ... a piercing cleanliness. I don’t know what the island of Fiji smells like, but if it’s anything like the soap, I get coconut, aqua accords ...

Old Spice does not disappoint ... In “Watermelon,” Hunky Actor finds a bar of soap inside a watermelon, inside a basketball. Confused? Don’t be. Just think back to that SNL sketch where ...

“Guys have been a little slower to adopt body wash because early on they didn’t feel like it got them as clean as bar soap,” said James Moorhead, vice president of marketing at Old ...

Because Old Spice body spray is that strong. On A Tiger Double Sun Power One, Two, Punch Tiger-Crews Mash-up A Message From Terry Crews' Abs Now check out the 5 best new ads of the week ...

Well, the good folks at Old Spice have decided to deliver the "what the hell?" experience while actually pushing their product in a pretty effective manner. Their new spot lampoons the campy soap ...

Now back at your man. Now back to me. Sadly, he isn’t me. But if he stopped using lady-scented body wash and switched to Old Spice, he could smell like he’s me.” That’s Isaiah Mustafa ...

Old Spice is taking it back to the old school by introducing a new line of soap - bars! Yes, bars of soap are apparently making a come back and Old Spice is making it creepy. Check out the latest ...

This week, the Twitter account for Old Spice offered a Philosophical Observation. Why is it that "fire sauce" isn't made with any real fire? Seems like false advertising. So then -- and here's a ...

The Old Spice bar soaps fill a market need for "a more masculine smelling bar," according to P&G (NYSE:PG). The soap will be in stores this month in three scents: Fiji, Pure Sport and Swagger.

(And gentlemen.) A towel-clad Isaiah Mustafah has been clicked on by over 40 million people (or a few overheated folks many, many times) since the launch of Old Spice’s insanely popular ad ...