Old Spice, the de facto scent profile of American ... by sharks (on the deodorant), is held aloft in the tentacles of a kraken (on the antiperspirant) and splashes down with a pair of parachutes ...

That’s the come-on intoned by the buff actor in Procter & Gamble’s Old Spice commercials, imploring women to stock up on the men’s grooming products for their significant others. It turns ...

When Old Spice, the 72-year-old Procter & Gamble brand, was planning a new advertising campaign for shower gel earlier this year, it faced a challenge: Its research suggested women purchase as ...