This, oh wide eyed reader, is the intriguing world of visual kei. Visual kei (meaning ‘visual style’, with the ‘kei’ pronounced ‘k’) is a musical genre – and beyond that a subculture ...

The popularity of the music genre, Visual Kei, went on to influence the start of a new fashion subculture with the same name. Today, it is considered to be one of Japan’s most unique and recognizable ...

Japanese visual-kei artist KAMIJO talks to Billboard Japan about "Persona Grata," the third and final installment of his 'PERSONA' series (which he says is linked to the coronavirus), his upcoming ...