The market whitespace that company executives identified put Cupra above brands Americans are familiar with: MINI, Jeep, Hyundai, Alfa Romeo, Nissan, Mazda and Kia. It would sit below Tesla, ...

Cupra plans US sales 'before the end of the decade.' The brand has sold more than 800,000 vehicles since VW created it. A little known Spanish car brand focused on electric vehicles is preparing ...

A self-described sporty member of the VG family, Cupra looks to give customers on our shores a choice of cars, SUVs, and EVs that have a fun-to-drive edge. Folks from Europe, complete car nerds ...

Cupra is a relatively new brand, spun out from its big sibling Seat in 2018. Even though it builds mostly SUVs, the emphasis is on performance; the “Cupra” name itself is an amalgamation of ...

Cupra provided flights from Washington to Miami and accommodation so Ars could drive its cars and attend the Miami ePrix. Ars does not accept paid editorial content. MIAMI—The arrival of a new ...

I HAVE reviewed the Cupra Born on this SunMotors website before. But this week it’s the turn of the VZ model, Cupra’s sportiest, most potent version. So does this mean the Born is now a proper ...