Three months ago, the McDonogh sprinter signed a Name, Image and Likeness (NIL) deal with Puma, becoming the company’s first ...

Rich Stankewicz, operations director for Penn State’s NIL collective Happy Valley United, said he favors an incentive-based ...

College sports are a sea of changing rules, allowing athletes to market themselves more, but it’s also complicated. Which is ...

Can a presidential commission do anything substantial to change college sports? The recent news that President Donald Trump ...

High school athletes in Texas may soon be able to profit from their name, image, and likeness (NIL), a game-changing ...

Back at his alma mater, Rich Rodriguez opens up about the challenges of building a winning culture in the age of NIL and the ...

He’ll be back in Tiger Town June 7-8 to work out at Dabo Swinney’s high school camp, his second trip to campus since March.

Bengals scout Christian Sarkisan will soon be officially named Northwestern athletics General Manager, a league source tells @WLWT. Sarkisian, a Winnetka, IL native, spent seven seasons in Cincinnati ...

These bills could soon allow high school athletes to earn money from their name, image, and likeness, just like their college ...

NIL, the Tunnel and fashion are shaping athletes' identities, from college stars to pros, as discussed at the 2025 Michigan ...