NIL, in its essence, is a game changer for players. Athletes have generated billions of dollars for collegiate programs for decades while receiving nothing to show for it. That is unfair to them, and ...

Former Arizona women's basketball coach Adia Barnes was officially introduced as the new leader of the SMU program on Thursday. Barnes opted to leave her ...

Deja Kelly has turned her platform into a personal brand, but she says having the right support system — from a financial ...

In late 2000, the Florida Gators were cruising under Billy Donovan’s coaching. The post Thomas Haugh Net Worth, NIL Value, ...

UCSD head basketball coach Eric Olen is headed to New Mexico. Why it matters: Olen led the Tritons to the NCAA Tournament ...

Maryland freshman star Derik Queen joined the ranks of college athletes landing major NIL deals by signing a partnership with Dairy Queen. Queen, known for his clutch performances on the court ...

Johnson, who is signed to Jay-Z 's record label, Roc Nation, made the impressive purchase in October 2024, when she was just 20 years old, telling Boardroom at the time that she saw the opportunity to ...

This historic partnership marks the first time a female collegiate athlete has secured a deal with Fanatics Collectibles, a game-changer in the NIL landscape. As Watkins continues to excel on the ...

GREENSBORO, N.C. — For the first time since the NCAA tournament expanded to 64 teams in 1985, the Sweet 16 is made up entirely of power conference schools. No underdog stories. No Cinderella teams.

he became the first known basketball manager to receive an NIL deal. He got sponsorships from Buffalo Wild Wings, TickPick and Insomnia Cookies.The Cowboys got off to a fast start on Thursday ...

Aneesah Morrow, a Naismith Player of the Year Award semifinalist, leads the NCAA with 13.6 rebounds per game while recording 27 double-doubles and averaging 18.5 points per game. No. 3 seed LSU ...

Travis Hunter is near to finding out which NFL team will draft him. In the meantime, Hunter has signed a deal with sports apparel company Adidas. On the "4th and 1" podcast, host and former NFL ...