There's a saying that the rich will always get richer and, in the world of college basketball, that couldn't be more true.

Colleges across the nation are locked in a constant battle over high school and college transfers to improve their sports ...

Tampa Bay Buccaneers general manager Jason Licht explained more on the Pat McAfee show Wednesday, pointing out that the NIL ...

Livvy Dunne proved how much college athletes could benefit from NIL deals. Now done with her college career, she's preparing ...

For the first time in a decade, the number of early-entry college players declaring for the NBA Draft has dropped below 110.

San Diego-based Dexcom, a leading diabetes technology company known for its wearable glucose monitors, is expanding its NIL ...

After decades of begging, arguing, and even some then-illegal activity, college athletes finally got what they so desperately ...

In an era where college athletes are building their brands faster than ever, one major league baseball team is quietly ...

The legislation follows a nationwide interest in NIL rights sparked by the NCAA’s 2021 decision to allow college athletes to ...

Those things were good and still are. Apart from NIL, college athletes have never had it so good. Meanwhile, football head coaches started to make millions of dollars a year. And then coordinators ...

High school student-athletes, like NCAA competitors and professional athletes, can now make money off of their “Name, Image ...