She has more than lived up to the hype in the WNBA, winning the WNBA Rookie of the Year award last season and being one of ...

Nike for the past five years has been bringing a group of high-powered athletes together to discuss challenges women face in ...

Among the athletes that have participated in the brainstorming sessions are Serena Williams, Sanya Richards-Ross and Chloe ...

When Nike signed Indiana Fever superstar guard Caitlin Clark to an eight-figure endorsement deal just a couple of days after she was drafted as the No. 1 pick i ...

Nike on Wednesday named new heads of its sports marketing and legal arms, part of an expected shuffling of executive chairs under new CEO Elliott Hill. Hill hasn’t spoken about his plans for ...

XX-XY Athletics released an advertisement this week titled 'Buy Nike? Maybe just don’t do it,' as the juggernaut faces ...

The executive, who served as the brand's first chief design officer, is exiting after more than 30 years as it works through ...

Ann Miller, Nike's chief legal officer, will transition into the role of executive VP of global sports marketing, reporting to CEO Elliott Hill. Just two weeks after appointing a new CEO ...

Nike and the LEGO Group are teaming up for a global multi-year partnership launching this summer, combining sport and ...

One of the most popular and recognized sports brands in the world Nike, was inspired by Niké, the Greek goddess of victory.

“Nike’s direct-to-consumer strategy shifted marketing spend away from brand ... to strengthen its commitment to refocusing on sports, not lifestyle. “Nike’s renewed focus on expanding ...

But the company's signature shoe marketing budgets aren't the same as their 1980s and 1990s heyday. Nike's TV ads were major ... Locker's best-sellers this year, per Sports Illustrated on Kicks.