Nike's "So Win" campaign took centre stage during Super Bowl LIX, marking the brand's return to the event after 27 years. The 60-second spot, developed by Wieden+Kennedy Portland and directed by Kim ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

In the realm of advertising and entertainment, where stories are told and images are crafted to resonate deeply with ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...

How that ancient cultural form ... postulate that for Nike to help bring about this change in the way colleges treat sports would be a marketing coup for the company, and a way for it to further ...

However, Nike saw an opportunity and took ... turning it into a cultural phenomenon. Could this be just a marketing gimmick by 2K Games? Many think that the NBA 2K25 Jordan Brand ban is just ...

Nike's 2018 campaign featuring Colin Kaepernick is a masterclass in corporate social alchemy. By embracing the controversial ...

Smith has journeyed from traditional advertising agencies to leading marketing at one of the ... where he returned to the UK to work on projects for Nike, a long-time dream client.

As media fragmentation reshapes brand strategies, marketers must strike a delicate balance—embracing precision targeting ...

that are cultural, geopolitical, infrastructural, technological and community driven. The Clean India Mission (Swachh Bharat Abhiyan) is a great example of how we can already see these initiatives ...