Year on year, Nike’s stock price on the New York Stock Exchange has dropped to $70.4, almost 33% in 12 months, while Adidas, ...

Arsenal announced in 2022 that they had extended their deal with Adidas until 2030. The sportswear giants have been the ...

Liverpool kits will be made by Adidas from the start of next season after the Reds decided not to renew with Nike. FSG has ...

Tottenham’s shirt deal with AIA, for example, is worth an astonishing £320m across an eight-year contract, over 50 per cent more than the owners are targeting for 10-20-year naming rights partnership.

These home-grown designers are charting a new course in fashion, working in fresh and innovative ways. Isobel Van Dyke ...

Castore owner Tom Beahon has explained the impact the sportswear brand's partnership with Rangers has had, as the Ibrox club ...

New Balance added another global talent to its roster in January 2023, when Japanese MLB star Shohei Ohtani joined. After ...

Chelsea, the English Premier League soccer club, have unveiled events and ticketing company Live Nation as their new sleeve ...

LeBron James showed his true Liverpool colours during the clash between Los Angeles Lakers' and Indiana Pacers in the NBA.

Nike’s reign as provider of the Premier League ball is soon coming to an end. However, they’re not going quietly. The brand is officially re-releasing three iconic Prem balls as part of the ‘Heritage ...

AC Milan have proudly revealed the latest fruit of their high-fashion collaboration with Off-White, in the guise of two new ...