Unilever wants to spend half its marketing budget on influencers. The Secret Little Agency’s Ludovica Damonte worries that ...

The power of a well-chosen brand ambassador has never been clearer. From Dior’s 2024 and lululemon's 2025 selection of Lewis ...

More Wyoming businesses are finding eager buyers for their products in Asia markets that can’t get enough cowboy culture.

Instantly recognisable, totally undeniable. That’s the mark of a drop done right—and it’s exactly what Secondhalf.PDF have ...

Skechers' $9.4 billion acquisition by 3G Capital marks a new chapter of growth, with India positioned as a key driver in its ...

There are five hidden rewards spread across the MLB The Show 25 City Connect White Sox Conquest Map: one Headliners Pack and ...

Created by a predominantly female team at Havas London, the campaign saw both the agency team and Sweaty Betty’s CMO reflect on how each felt ‘seen’ in different ways throughout the planning process, ...

Cascadia is the Northwest's bid for economic might in the age of Donald Trump. It's not a secession movement but an effort to ...

The Speed Project’ is unsanctioned, dangerous and not exactly legal. But for the runners who land a coveted invite, it’s ...

The Los Angeles menswear label has helped scores of regular dudes get excited about great clothing. With a growing ...

Campaign Brief Asia sat down with Pete Williams at AdFest to hear about shifts in the industry and how the colour world has ...

As Executive Chairperson of Quest Retail, Shriti is redefining beauty leadership in India with purpose, courage, and ...