Unilever wants to spend half its marketing budget on influencers. The Secret Little Agency’s Ludovica Damonte worries that ...

The power of a well-chosen brand ambassador has never been clearer. From Dior’s 2024 and lululemon's 2025 selection of Lewis ...

More Wyoming businesses are finding eager buyers for their products in Asia markets that can’t get enough cowboy culture.

Skechers' $9.4 billion acquisition by 3G Capital marks a new chapter of growth, with India positioned as a key driver in its ...

The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft ...