An early collaboration with Asher, which makes premium gloves, proved to be a learning lesson. Golf Pride created grips in ...

Pepsi was originally called “Brad’s Drink” in 1893 by pharmacist Caleb Bradham. It was renamed Pepsi-Cola in 1898, derived ...

It’s hard to find another single brand that has been so successful in such a dizzying array of categories, from underwear to ...

Eastside Golf, the lifestyle golf brand changing the cultural perception of the game, today announced the signing of PGA Tour ...

Trucks from this manufacturer are iconic, and they bear an interesting insignia. Here's how to spell the name, and where it ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Nike continues to expand on its ACG Rufus series with a new iteration in “Green Gradient.”Similar to the “ Bold Berry ” and ...

Nike announced a series of leadership changes and restructuring, including the retirement of its current president of ...

Nike Inc. said Heidi O’Neill, president of consumer, product and brand, has decided to retire as those functions will now be ...

Nike has made significant changes at the top of its organization, dividing its Consumer, Product and Brand leadership into 3 ...

The Arizona Diamondbacks have unveiled their new Nike City Connect Serpientes uniforms, a cutting-edge redesign representing ...