A New York Yankees logo may be among one of the most recognizable logos in sports, but on Saturday in the Champions League ...

One of the most popular and recognized sports brands in the world Nike, was inspired by Niké, the Greek goddess of victory.

Discover why On's growth is called a revolution, not hype. Learn about its rising sales, tariff strategies, and potential ...

John Hoke, the company’s current chief innovation officer, will retire in October. Nike’s executive leadership changes so far ...

Nike's chief innovation officer, John Hoke, is retiring, the world's largest sportswear company said on Thursday.

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

Some shareholders are skeptical of the Foot Locker acquisition, but Chairman Ed Stack said it presents long-term opportunities for Dick’s.

NIKE, Inc. engages in the design ... Asia Pacific and Latin America (APLA), Global Brand Divisions, Converse, and Corporate. The North America, EMEA, Gr ...

Among the athletes that have participated in the brainstorming sessions are Serena Williams, Sanya Richards-Ross and Chloe ...

Rhode h launched in 2022 and gained popularity with TikTok viral products such as its $18 “peptide lip treatments.” ...

Nike Inc.'s stock has lost more than 32% over the past 12 months, as it deals with competition and weaker demand. But after Dick's Sporting Goods Inc.'s stronger-than-expected quarterly results on ...

The sportswear giant once abandoned the marketplace in favor of brand control. Now it’s back – and bringing higher prices with it. For marketers, the move raises big questions about the future of ...