Nike is raising prices on a range of merchandise as it braces for tariffs to hit its profits and tries to carry out a turnaround.

Interview with NBA legend Dwyane Wade about his Thorne partnership, wellness routine, and legendary sneaker history.

His was not exactly a rags-to-riches story, but his family made $1.3 billion from an original down payment of $75,000 in ...

Nike’s fiscal year concludes on May 31 and this updated pricing strategy is set to debut with its new fiscal year starting on ...

We’ve said it before: 2025 is shaping up to be a memorable year for Jordan Sneaker releases. Given that this year has a lot ...

WTR will be running a series of interviews with this year’s award winners in the near future.

Dating back to her time in college, Caitlin Clark and State Farm have worked tirelessly to help grow her brand.

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly successful in modern times because trust, emotional connections, and clear ...

Following a temporary easing of the tit-for-tat trade war, Nike Inc. (NKE) has seen a modest rebound from its 52-week lows in April. As a company heavily reliant on overseas manufacturing, Nike ...

Cristiano Ronaldo might be edging closer to the twilight of his playing career, but financially, he’s never been brighter.

Fruity Booty, the London-based lingerie and lifestyle brand, has popped up in SoHo, Manhattan. Founded in 2017 by Hattie ...

Heaf’s last position at Nike was reportedly eliminated in a larger corporate overhaul. Before that, his career spanned ...