A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...
Nike’s new Flagstaff Book 1 sneaker is part of a growing trend in companies naming products after U.S. cities and towns. Earlier this month, Nike dropped the “Flagstaff” colorway of its Book ...
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Nike Book 1 “Black Label” sneakers: First look, design speculations, and everything we know so farNike is reportedly gearing up to release the Book 1 “Black Label” sneakers during NBA All-Star Weekend 2025. According to ...
Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...
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Nike Book 1 “All-Time Leading Scorer” PE sneakers: Design details and more exploredDevin Booker made history on the night of February 4, 2025 and the Nike Book 1 “All-Time Leading Scorer” PE sneakers ...
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