Nike's new Flagstaff Book 1 sneaker is part of a growing trend in companies naming products after U.S. cities and towns.

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

Nike is reportedly gearing up to release the Book 1 “Black Label” sneakers during NBA All-Star Weekend 2025. According to ...

Devin Booker’s court-ready Nike shoe will carry on the legacy of the Cortez, adopting the iconic shoe’s signature colorway designed by Bowerman and later worn by Tom Hanks in the 1994 film. The new ...