Nike aired its first Super Bowl ad in nearly three decades Sunday night and brought the mix of sports and culture its new CEO ...

creative and advertising agencies. Do I qualify? 5. Short-Term Hacks Don’t Build Enduring Brands Nike’s shift highlights a powerful truth: Short-term hacks don’t build enduring brands.

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...

Nike and Kim Kardashian’s shapewear company Skims announced Tuesday they are teaming up for a new line of activewear for ...

Last night in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s ...

Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock one of its first pops under new CEO Elliott Hill. Nike and Skims will ...

celebrating the 40-year legacy of its Jordan Brand. Why It Matters: Nike’s return to Super Bowl advertising signifies a major shift in its marketing strategy. This move could potentially attract ...

After decades of competitors copying and eroding Adidas’s brand positioning, the company did the impossible with a new ...

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the ...