Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Nike Inc. is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and ...

As a result of these changes O'Neill has decided to retire from Nike after 26 years. She will continue to serve in ...

XX-XY Athletics released an advertisement this week titled 'Buy Nike? Maybe just don’t do it,' as the juggernaut faces ...

Bill Ackman said that the chief executive of Nike apologized over a billboard that “made light of the Holocaust” by using the ...

"Tonal branding throughout the collection allows athletes to seamlessly pair Nike 24.7 pieces for a sleek, sport-style ...

Nike face macro headwinds, but adidas leads in returns with lower tariff risk, while Nike offers better value. Learn why ...

The sportswear company offers a case study in the ripple effects of the global trade war, including how workers can get ...

Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the ...

Michael Jordan has never shown interest in doing television before Monday's announcement that he was joining NBC's basketball coverage next season. But two big factors are driving this move: Legacy ...

Workers said Nike garments at Y&W were produced under the auspices of Haddad Brands, a private New York company whose website ...

Nike is the behemoth in the footwear industry and has the advantage of being the larger, much more recognizable company. But ...