Nike hoped Michael Jordan's Air Jordan sneakers would make them millions. Forty years later, it's bringing in billions.

On, with the help of Zendaya, Roger Federer, and Elmo, keeps defying revenue expectations on its way to a $20 billion market ...

This decision arrives on the heels of notable leadership changes implemented by CEO Elliott Hill, who stepped into the role ...

Nike cuts jobs in its technology division and outsources functions as part of CEO Elliott Hill’s turnaround efforts to ...

Nike CEO shuffles leadership, names a new president and splits responsibilities for direct oversight to focus on business ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Amidst the buzziest news announcements on tough-to-get Nike sneakers, it can be easy to overlook the fact that the sports ...

The Naomi Osaka x Nike GP Challenge 1 "Pink Foam" colorway is currently listed as "coming soon" on the Nike website. While the official release date has not yet been announced, the tennis shoes will ...

Nike reminded everyone that Scottie Scheffler was arrested in 2024 while celebrating his victory at the 2025 PGA Championship one year later.

Roland Garros is just one week away, and the tennis world is ready to focus on Paris for two glorious weeks. Every brand always brings its best apparel for Grand Slams, and this year is no different.