Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Nike is shaking up its senior leadership team, announcing an exit and several key promotions across marketing, design, ...

XX-XY Athletics released an advertisement this week titled 'Buy Nike? Maybe just don’t do it,' as the juggernaut faces ...

Shoe brands like Nike and Adidas said that they are "uniquely vulnerable" to the impact of Trump's trade war.

The sweeping trade tariffs announced by U.S. President Donald Trump would reduce economic growth in the Netherlands by a ...

As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring.

Nike announced a series of leadership changes and restructuring, including the retirement of its current president of ...

"Tonal branding throughout the collection allows athletes to seamlessly pair Nike 24.7 pieces for a sleek, sport-style ...

Tom Clarke, currently strategic advisor to the CEO and member of the SLT, has assumed the new role of chief growth ...

The sportswear company offers a case study in the ripple effects of the global trade war, including how workers can get ...

The men's version of the Air Max Dn8 sneakers are available in 15 colorways too, plus the 16th and final color (Black/Indigo ...