A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

In addition to Booker's Nike Book 1 social media and billboard campaign ... white-red Nike Cortez retro shoe that inspired Booker's design. He also has taken marketing matters into his own hands, ...

Even as it gears up to launch an entirely new brand in NikeSkims, Nike’s marketing team is not sleeping on other buzzworthy collaborations. The sportswear giant has announced an unlikely ...