For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...

Winkler said her company would like to help New Palestine leaders be more intentional with their branding. Winkler said the ...

Artificial intelligence (AI) has become a cornerstone of modern marketing strategies, offering unprecedented opportunities ...

As Group CEO of The CFO Centre and The Liberti Group, Sara Daw has watched the rise of freelance leadership from the inside.

If you find yourself this weekend asking if Felix Rosenqvist is an alum of Texas A&M (he’s not), you can thank a unique ...

Understanding and respecting local customs, language and consumer behaviors is essential for building trust and connection ...

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

As we approach 2025, entrepreneurs must adapt their marketing strategies to keep pace with rapid changes in technology and ...

We think chairman and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This year ...

Google gives advertisers new ways to measure impact, activate first-party data, and optimize ROI across channels.