Gatorade has released a powerful extended cut of Kendrick Lamar’s cameo in its “Lose More. Win More.” campaign, first launched in April. The new content dives deeper into the shared ethos between ...

Under the terms of the agreement, Gatorade will also take title rights for F1's sprint race format - a Liberty-era invention itself - while other major consumer names now on board include Disney, Lego ...

Formula 1 continues its path of global commercial expansion by announcing a new strategic partnership with PepsiCo, an American multinational among the world leaders in the beverage and snack sector.

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Notable hip-hop star and music producer David Banner joins Jabari Young at the Nasdaq MarketSite on The Enterprise Zone to discuss his transition from the music industry to becoming the CEO of his ...

Formula 1 announces a groundbreaking partnership with PepsiCo that will see Gatorade nab naming rights to sprint races.

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the ...

American sports drink Gatorade has become the official partner of Formula 1's sprint races in a wide-ranging new deal with ...

Kendrick Lamar stars in his second Gatorade ad, pairing “Peekaboo” with a message about losing to win. The spot continues the ...

As the voice behind Gatorade's latest ad campaign, Lose More, Win More, Kendrick Lamar narrates the sports-centric ad, opening with a question: As Gatorade's history with the 1965 University of ...

Kendrick Lamar is taking center stage in the sports world once again. The former Super Bowl Halftime artist has provided the soundtrack for Gatorade’s new marketing campaign. The campaign also pays ...