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Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

You read that right. These simple-looking New Balance "Flagg Day" shirts will cost you $75. Never mind that Fanatics is selling adult Cooper Flagg Dallas Mavericks replica jerseys for only $5 more.

The NBA will begin welcoming its new rookie class with the start of the 2025 draft tonight.The Dallas Mavericks bucked huge ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its boldest basketball marketing push yet.