Subscribe to TheStreet's free daily newsletter 💰💵 Netflix and other streaming services were supposed to be the modern ...

Netflix will embrace AI-generated ads, whether we like it or not. The streaming service will roll out AI-generated ads in ...

Netflix has figured out the best way to ruin streaming by combining generative AI with advertisers for interactive ads.

The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

Key Takeaways Netflix plans to use AI starting in 2026 to blend ads seamlessly into shows, matching their tone and style for a less disruptive experience on the ...

But now, Netflix indicates it will use AI to create ads for viewers during their watching experience beginning in 2026. Amy Reinhard, president of advertising at Netflix told attendees at ...

Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, and both are using AI. Netflix's announcement came during its annual Upfront ...

Netflix is ditching reactive programming and has upgraded its Java-powered backend to gear up for the present.

By using generative AI, Netflix can help advertisers reach specific ... Netflix has yet to share exactly how much data will be used or whether users can opt out of this style of ad targeting.