Google's new AI-powered tool, Flow, generates high-quality cinematic video. It could threaten Netflix by further ...

LOS ANGELES (AP) — Hollywood’s actors’ union filed an unfair labor practice charge against Llama Productions on Monday, ...

Netflix will embrace AI-generated ads, whether we like it or not. The streaming service will roll out AI-generated ads in ...

Subscribe to TheStreet's free daily newsletter 💰💵 Netflix and other streaming services were supposed to be the modern ...

The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

Netflix has figured out the best way to ruin streaming by combining generative AI with advertisers for interactive ads.

Key Takeaways Netflix plans to use AI starting in 2026 to blend ads seamlessly into shows, matching their tone and style for a less disruptive experience on the ...

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

Netflix plans to roll out generative AI-powered ads by the end of 2025, with a full launch expected in 2026. Users will soon ...

Directed by blind director Adam Morse, it showcases an AI-powered feature that uses audio cues, haptic feedback (where ...

Netflix is ditching reactive programming and has upgraded its Java-powered backend to gear up for the present.

The streaming giant said the new ads will allow advertisers to 'marry' their products with the aesthetics of Netflix ...