Netflix announced that its mobile app will offer users a ChatGPT-like AI tool to help them find what they really want to watch.

Netflix will embrace AI-generated ads, whether we like it or not. The streaming service will roll out AI-generated ads in ...

Netflix is hoping you won't notice AI-generated ads interrupting your Squid Game rewatch. Netflix is continuing the ...

The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

Netflix plans to roll out AI-generated ad breaks by 2026. Here’s why it’s dividing users — and how streaming tiers are ...

Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, and both are using AI. Netflix's announcement came during its annual Upfront ...

The streaming giant said the new ads will allow advertisers to 'marry' their products with the aesthetics of Netflix ...

For users on Netflix’s ad-supported tier, these AI-generated ads could appear mid-stream or during pause breaks, tailored to ...

After years of refining this technology – including the $1 million Zillow Prize competition to crowdsource improvements to ...

showed off the upcoming feature for interactive midroll and pause ads that use generative AI for custom content. This won't be the first time Netflix dabbled with AI. Last month, Netflix offered ...