After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event Netflix's new search experience utilizes OpenAI’s ChatGPT to provide subscribers with a conversational discovery experience.

The new features will include more visible shortcuts to finding content and real-time recommendations that respond to viewers' moods and interests.

The new interface aims to better adapt to your mood. Netflix is finally pushing out the major TV app redesign it started testing last year, with a top navigation bar and new recommendation features. It’s also experimenting with generative AI and TikTok–style vertical video clips on mobile devices.