After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event Netflix's new search experience utilizes OpenAI’s ChatGPT to provide subscribers with a conversational discovery experience.

The new features will include more visible shortcuts to finding content and real-time recommendations that respond to viewers' moods and interests.

Netflix first teased the new TV app in June 2024, with Reuters calling it the company’s biggest redesign in a decade. It’s unclear why the rollout has taken this long, but Netflix says users will start seeing it in “the coming weeks and months.”