Netflix will embrace AI-generated ads, whether we like it or not. The streaming service will roll out AI-generated ads in ...

The streaming platform’s GenAI discovery tool lets users search for shows with phrases like ‘scary, but not too scary’, ...

We’ve all been there—sitting and staring at row after row of Netflix categories, trying to find something new to watch. I’ve ...

Netflix has announced it will roll out AI-generated advertising — including the dreaded pause ads — in the middle of its ...

Netflix is introducing a new advertising system which employs generative AI, and they could get invasive. The plan is to improve ad relevance by using AI to offer experiences that are more useful ...

After years of refining this technology – including the $1 million Zillow Prize competition to crowdsource improvements to ...

Netflix is joining its streaming rivals in testing ... interactive mid-roll ads and pause ads that incorporate generative AI. Subscribers can expect to start seeing the new types of ads in 2026 ...

In the first major revamp in more than a decade, Netflix on Wednesday announced changes designed to help viewers more easily ...

Currently available as an opt-in beta test, the tool is designed to understand conversational phrases to help you mine ...

Netflix has revealed a new redesign to the app that will introduce videos that borrow from TikTok, and an enhanced search engine that utilizes generative AI tools. Netflix has been the leader in ...

Will Netflix’s AI chatbot be truly useful ... the left-hand side of the interface to the top (yes, it’s another case of a streamer rejiggering its home page). Also coming are more visible ...