It’s a strategic growth lever for heritage houses looking to stay culturally relevant, emotionally resonant and commercially successful — particularly among Gen Z and younger millennials for whom the ...

Sometimes, the right cut, fabric, and colour are all it takes to radiate style in the desert sun. The return of the Y2K aesthetic and ‘Cowboy Core’ fuelled a resurgence of denim – especially ...

YSL’s Muse Is the Sexiest Scent of the Season A scent sketched in ink and softened with vanilla, YSL's Muse fragrance is the maison’s most seductive tribute yet. The actress stepped out in New York ...

In contrast, the Y2K aesthetic modeled by Paris Hilton and Britney Spears is reemerging. Uggs, Juicy Couture and Playboy are among the many brands making a comeback in 2022. As early aughts queen ...