Sportsbooks can use the data feeds to power live betting options, and the NCAA marks and logo can be used inside sports betting apps but not for outside marketing. The deal does not include ...

A recent contract extension between the NCAA and Genius Sports aims to protect athletes from online abuse driven by sports ...

One college basketball analyst is ready to do whatever it takes to stop the NCAA from expanding the Men's NCAA Tournament.

NCAA President Charlie Baker made that clear on Thursday, saying he sees value in expanding March Madness by handful of teams and that he wants to reach a decision in the next few months. Baker ...

Pending approval, the $2.8 billion House settlement will allow schools to share revenue with athletes directly for use of their name, image and likeness.

The NCAA for the first time is authorizing licensed sportsbooks to use its marks and logos and receive official ... with technology firm Genius Sports. Genius Sports becomes the exclusive ...